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www.ncsbc.net/reg.aspx?mode=event&event=50390095
2019 WNC Branding Conference
Nov 21 2019
Thu 8:00 AM to 4:40 PM
Blue Ridge Community College Small Business Center
Blue Ridge Conference Hall
No cost due to sponsor support from United Community Bank, Henderson Co Chamber of Commerce, SCORE, and Mountain BizWorks
Blue Ridge Conference Hall
Branding is key to communicating your company message to your target audience. Don't miss this exciting conference to help make the most of your marketing strategies & plans. This conference is designed to help pre-start, start-up, growth, and scale-up business with their branding. More info coming soon!
8:30 AM Welcome-Ben Smith, BRCC SBC Director & Dr. Laura Leatherwood, President BRCC (Gala)
8:35 AM Keynote-Erica Allison, Formation PR (Gala)
9:45 AM Brand Tool Box-Gary Heisey, Brand Door (Gala)
11:00 AM Applying Brand Tools & The WNC Best Brand Competition–Ben Smith, BRCC SBC Director & Gary Heisey, Brand Door (Gala) *Top 2 business brand candidates in each category have opportunity to share 5-minute presentation on their brand and brand strategy*
12:00 PM Lunch and Networking (Gala)
1:00 PM Select One:
1. Create Your Brand-Gary Heisey (Gala)
2. Growing Your Brand through Networking-David Riddell, Big Frog Custom Tee-Shirts (Cortland)
3. Accessing Money to Grow Your Brand-Christopher Murrey, Mountain BizWorks
2:15 PM Select One:
1. Market Your Brand-Gary Heisey, Brand Door (Gala)
2. Protecting Your Brand-Joe Guy, Patent Filing Specialist (Cortland)
3. Designing & Distributing Your Brand-Sarah Thew, Carolina Blue Design Group & John Powers, Advantage Direct (McIntosh)
3:30 PM Select One:
1. Brand Review and Re-Branding-Gary Heisey, Brand Door (Gala)
2. How to Use Your Brand to Create Irresistible Content-Victoria Fann (Cortland)
3. How to Be Heard Online-Aaron Wesley Means, Activate Business Solutions (McIntosh)
Enter the WNC Best Brand of 2019 Competition:
Winners will be judged and announced at this Conference. The top two business brand candidates in each category will have the opportunity to share a 5-minute presentation on their brand and brand strategy*
Two Categories:
1. Businesses established prior to 2012
2. Businesses established 2012 to present
Application deadline is October 31, 2019:
Email or mail the WNC Best Brand Competition Form to Ben Smith, b_smith@blueridge.edu - (828)694-1658 or mail to: The Small Business Center, 180 W Campus Drive, Flat Rock, NC 28731
Overall Winner Prize Package:
-4 hour Brand Review Consultation with Brand Door
-2 hour Website, Email, or Social Media Review Consultation with Activate Business Solutions
-1 hour Content Writing, Messaging, Editing and Review Consultation with Victoria Fann
-1 hour Logo/Graphic Redesign Consultation with Carolina Blue Design Group
Runner Up Prize Package:
-2 hour Brand Review Consultation with Brand Door
-1 hour Logo/Graphic Redesign Consultation with Carolina Blue Design Group
-1 hour Content Writing & Editing Consultation with industry expert
Non-Winner Package:
-A DYI Branding System of your choice: Create Your Brand, Market Your Brand, Brand Review, and Rebranding
Judging:
Judges will select the top two applicants in each category, and winners will be selected at the conference
Co-Sponsor(s): United Community Bank, SCORE, Henderson Co Chamber of Commerce, Mountain BizWorks